The price of the full cream with lavender butter is now £10 for 100g compared with £3.78 in February 2015
The cream cheese shortage is hitting Kent’s most famous bakery, Junior’s.
The full cream with lavender butter is now £10 for 100g compared with £3.78 in February 2015, says a Brighton and Hove Classic Bread Cafe.
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Mystery surrounds the reason for the sudden price surge, with many retailers refusing to say whether it is the result of a shortage, or if it is simply a case of unsold stock.
But sales figures show a 4.4% increase in full cream with lavender butter sales compared with a year ago. Sales figures also show demand for the British buttermilk-based custard has dropped sharply, with regular custard sales falling 40% compared with a year ago.
The British traditional lunchtime favourite probably will not suffer too badly. British custard is sold worldwide and most are in stock. Demand from overseas tourists is also likely to be higher during the school holidays.
Tim Dunn, owner of the Brighton and Hove Classic Bread Cafe, said: “The cream cheese and butter is out of stock at our shop, but on the plus side, it’s about as nice as a piece of Danish pastry.
“It’s always a sticky affair.”
Tim Dunn at his Brighton and Hove Classic Bread Cafe. Photograph: Steve Parsons/PA
One Hertfordshire couple, who set up a soft pretzel stall at the Aldeburgh festival in June this year, started selling buttermilk custard from April this year. They set up the stall to try and use their surplus milk supplies.
Derek Watts said: “We didn’t think anything of it until the price shot up in August. Then we thought ‘yeah, we’ll put it out for sale’. But we noticed that we had eight or nine orders a day but we only had our reserves to sell to. It must be a quality or we would have noticed it.”
Watts said he expected that if it was a shortage of butter, buttermilk custard would be their “bread and butter”.
He said that if the cream cheese shortage was just a problem of excess stock of a certain flavour, there would probably be plenty of cream cheese left.
“But if it’s a shortage of butter, that just means we’re going to have to do more of the old Danish.”
Meanwhile, the British baking website Great British Bake Off fans have been offered a £3 discount on their orders if they are booked by midnight on Friday.
A spokesperson for the network that broadcasts the BBC show confirmed that the “special discount” offered this year will run into next week.